Why
Jakdangmoi
A team that thinks, plans, and ships as one.
That's the work behind Jakdangmoi —
specialists gathered around a single brand,
from strategy to execution.
Korea HQ for global brands
Strategy to execution, end to end
Strategy · Content · Media · E-commerce
Your Korea marketing team, end to end
A team that thinks, plans, and ships as one.
That's the work behind Jakdangmoi —
specialists gathered around a single brand,
from strategy to execution.
Strategy. Performance. Brand.
FMCG · E-commerce · Brand Management — always end to end.

Led the Korea launch of the world's #1 jerky brand —
research, brand build, and full media rollout.



Jack as the brand persona · daily content · memes · Emart24 collab · brand partnerships






Brand awareness more than doubled
Strategy · media · content · e-commerce — adding up to GMV, channels, and awards.

Built and ran in-house e-commerce for the world's #1 battery brand
Seasonal campaigns · digital ads · CRM channels — all-in-one






Co-planned and executed with the Korea Consumer Agency (KCA) to prevent button-cell battery ingestion — #POWERSAFELY connected planning, offline partnerships, and CSR into one project.



A collection of campaigns that bring Duracell to life offline — through season, culture, and lifestyle IPs.




Customer Love Brand Award · 4 Years in a Row
Battery Category · 2021 · 2022 · 2023 · 2024
Hosted by Joongang Ilbo Economist · Sponsored by MOTIE
Strategy, execution, and content — leading to GMV growth and external recognition.



Full Korea go-to-market strategy for a P&G global new product —
research → communication → action plan.




















