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COMPANY PROFILE · 2026
PROJECT PLOT

What's your
project?

Korea HQ for global brands
Strategy to execution, end to end

Project Jakdangmoi logo
Project Jakdangmoi
LEAD BRAND STUDIO
2026 · ISSUED BY RAMI CHO
01 · About

Korea HQ for
global brands

Strategy · Content · Media · E-commerce
Your Korea marketing team, end to end

Project Jakdangmoi Abstract
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Why we started

Why
Jakdangmoi

A team that thinks, plans, and ships as one.
That's the work behind Jakdangmoi —
specialists gathered around a single brand,
from strategy to execution.

Make
to build, to create
Gather
a group with shared intent
Plan
to think deeply, to design
Decide
to deliberate, together
Gather, plan deeply, decide together, and build — as one team.
PROJECT JAKDANGMOI · 2026
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12+
YEARS
RAMI CHO

Founder · Brand Director

03 · Founder
12+ years building brands in Korea.

Strategy. Performance. Brand.
FMCG · E-commerce · Brand Management — always end to end.

2022 ~ 2025
Jack Link's KoreaSales & Marketing Manager
2017 ~ 2024
Duracell · MQ NetworksBrand Manager · Online Market Strategy & Planning
2014 ~ 2017
Klennara Corp.Brand Manager · Household & Personal Care
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04 · How We Work

A brand strategist,
backed by specialists

Brand Strategist
Design · Video
Dev · Web App
Influencers
Content
Performance
Photo · Video
01
Brand manager
leads strategy
02
Specialists matched
per project
03
12+ years of
hands-on operations
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05 · Highlights

Highlights

8X
E-commerce
GMV growth
#1
Coupang category
share
1,100%+
Coupang ad ROAS
(category avg 700%)
Awards
YouTube Works
Korea Ad Awards
Customer Satisfaction
KATS Commendation
PROJECT JAKDANGMOI · 2026
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06 · Capabilities

Capabilities & Scope

01
Brand Strategy
Define where you stand
and align every action
ResearchPositioningKey MessageTagline
02
Brand Asset Production
Turn the brand message
into visual assets that ship
Key VisualDetail PageVideoDesign System
03
Owned Media Build & Ops
Build the official channels
where brand equity stacks
SNSBrand ZoneKakaoTalk
04
Performance Marketing
From awareness to conversion,
media strategy & ops in one
NaverCoupangSearchDisplayMetaInfluencer
05
E-commerce Strategy
Plan and execute
category entry & growth
Coupang · Naver EntryPromoReview Campaigns
06
Digital Service Build
Landing pages to ops automation,
built in-house
LandingWeb AppAutomationOps Tools
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07 · Process

Not one-off campaigns —
a solid system

1
Brand
Strategy
Research → Positioning
→ Message
2
Channels &
Assets
Brand Zone · SNS
· Detail Page
3
Content
Stacking
Assets that get found
and convert
4
Campaign
Scale
Impact campaigns
on a solid base
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Jack Link's Korea
CASE 01 · Korea Launch & Ops

Jack Link's

Jack Link's Korea

Led the Korea launch of the world's #1 jerky brand —
research, brand build, and full media rollout.

SALES GROWTH
8x GMV · CAGR 100%
'22
'23
'24
'25
*2022 ~ 2025 · Coupang GMV
#1
Coupang category share
Reclaimed and held #1 through e-commerce strategy
1,200%+
Coupang search ad ROAS
Performance marketing · #1 ad efficiency in category
HERO SKU
Online-exclusive pack launch
Drove e-commerce GMV · differentiated SKU development
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CASE 01 · MEDIA CAMPAIGN

Jack Link's · Media Campaign Series

A 3-year brand campaign evolution
120M+ Views · 2023 Double Award
MAJOR DIGITAL MEDIA
Wide-reaching · mass exposure
YouTube SMR Instagram X (Twitter) Coupang Naver
SUB DIGITAL MEDIA
Targeting · segment audiences
TVING CHZZK Webtoon
120M+
Cumulative media reach · 3-year integrated campaign (YouTube · SMR · Meta · Coupang · Naver)
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CASE 01 · CONTENT & INFLUENCER

Instagram Ops & Influencer Marketing

In-house 'Jack' character ops
Macro · Micro · Shorts / Reels — all covered
INSTAGRAM · @jacklinks_korea

Daily life of Jack Link's, told by Jack himself

Jack as the brand persona · daily content · memes · Emart24 collab · brand partnerships

Instagram
21K+
FOLLOWERS
300K+
ENGAGEMENT
23M
IMPRESSION
19M
VIEW
INFLUENCER MARKETING

From Macro to Micro,
Shorts & Reels — all covered

26M+
TOTAL VIEW
20+
INFLUENCERS
3+
SHORTS SERIES
BIG · Landscape Videos
BIG #1 BIG #2 BIG #3
SHORTS · Vertical Videos (Paid / Organic)
P P P O O O
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CASE 01 · OFFLINE EXPERIENCE

Offline Brand Experience

Festivals · sampling · collabs
Driving brand trial & experience
Let's Rock Festival
FESTIVAL ACTIVATION
Let's Rock Festival
Korea's biggest rock festival — booth ops · wide-screen ads · photo spots · reaching the 20-30 core audience
35,000+ Young Target
Wild Turkey Collab
BAR & SPIRITS
Wild Turkey × Seoul Bar & Spirits Show
Whiskey pairing sampling booth · premium snack positioning
Harley-Davidson Collab
BRAND COLLABORATION
Harley-Davidson Korea Collab
Two brands sharing the same core audience —
connecting fandoms to grow loyal fans together
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CASE 01 · Brand Design Assets

Design assets that bring the brand to life

A visual system that bridges brand and consumer with one word — "real."
Coupang Brand Zone
Jack Link's jerky as the hero versus fake jerky — comic-style storytelling that feels approachable
잭링크스 쿠팡 브랜드존
For the RealHero NarrativeApproachable Tone
Detail Page (SDP)
"Why Jack Link's" answered in one scroll — ingredient, process, and cut-focused storytelling
잭링크스 상세페이지
Reason to BelieveOrigin StoryPremium Cut
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Brand Awareness
54%
21%
2021
54%
2023

Brand awareness more than doubled

CASE 01 · Results & Awards

Campaign impact
that built solid growth

Strategy · media · content · e-commerce — adding up to GMV, channels, and awards.

Sales Growth
8X
Sales Growth
Coupang GMV 8x (2022→2025)
Ad Performance
1,200%+
Coupang Ad ROAS
#1 ad efficiency in category
New Channels
KEY
Channel Expansion
Emart24 · Market Kurly rollout
Double Award · Creative
YouTube Works Awards 대한민국광고대상
YouTube Works · Korea Ad Awards
Best Branding · Bronze (Audio) · 2023
Best Selling · E-commerce
쿠팡 베스트셀링 No.1 육포
Coupang Best Selling No.1
Jerky Category · 2024
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Duracell Korea
CASE 02 · 6.5 Years of Operations

Duracell

Duracell Korea

Built and ran in-house e-commerce for the world's #1 battery brand
Seasonal campaigns · digital ads · CRM channels — all-in-one

SALES GROWTH
8x GMV · CAGR 30%
'17
'19
'21
'23
'25
*2017 ~ 2025 · Coupang GMV
#1
Coupang Category Share
Reclaimed & held #1 share (3~4 yrs post launch)
ROAS 1,200%+
Coupang search ad efficiency
#1 ad efficiency in category
HERO SKU
Online-exclusive pack planning & launch
Drove e-commerce GMV · differentiated SKU development
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CASE 02 · Visual Archive

Duracell · Seasonal Campaigns

Seasonal themes that keep Duracell present
in everyday life — consistent within the brand guide.
새학기
봄
추석
가을 캠핑
할로윈
크리스마스
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Product Safety Day Award
POWER SAFELY 리튬동전 건전지 안전 캠페인
CASE 02 · Public Campaign

A child battery safety campaign
with the Korea Consumer Agency.

Co-planned and executed with the Korea Consumer Agency (KCA) to prevent button-cell battery ingestion — #POWERSAFELY connected planning, offline partnerships, and CSR into one project.

KCA × DURACELL 공동 캠페인 배지
KCA Collaboration
KCA × DURACELL #POWERSAFELY badge
롯데마트 오프라인 디스플레이
Lotte Mart Offline Partnership
In-store display + child safety education signage
CU 아동자립지원 기부
CU Partnership · Child Welfare Donation
Didim Seed Savings Account — with NCRC & BGF Retail
Home Battery Safety Index Test
Take the test
Public Award
KATS Product Safety Day Commendation
Recognition for the button-cell safety campaign
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CASE 02 · Offline Experience

The Duracell brand, in everyday spaces

A collection of campaigns that bring Duracell to life offline — through season, culture, and lifestyle IPs.

CGV 이벤트
Cinema
CGV Collab
Reaching audiences at the cinema —
a Duracell brand experience touchpoint
마블런
Sports · IP
Marvel Run
Paired with a power-energy IP,
Duracell powering every step
빛초롱축제
City Festival
Seoul Lantern Festival
Duracell power lighting up the night —
a city festival together with consumers
오크밸리 캠핑 페스티벌
Camping · Outdoor
Oak Valley Camping Festival
Long-lasting power for the outdoors —
a stage for diverse lifestyle experiences
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Brand Award
Customer Love Brand Award · 4 Years in a Row

Customer Love Brand Award · 4 Years in a Row
Battery Category · 2021 · 2022 · 2023 · 2024
Hosted by Joongang Ilbo Economist · Sponsored by MOTIE

CASE 02 · Results & Awards

From campaign to results,
from results to brand equity

Strategy, execution, and content — leading to GMV growth and external recognition.

E-COMMERCE PERFORMANCE
Reached #1 category 3 years post-launch · ROAS 1,100%+
Multi-platform award winner
E-Commerce · Channel Awards
11ST
11번가 우수 파트너 4년 연속
11ST Best Partner
4 years in a row (2021~2024)
EBAY
이베이 베스트 파트너
eBay Best Partner
Gmarket · Auction · G9 integrated award
COUPANG
쿠팡 베스트셀링 2023 쿠팡 베스트셀링 2024
Coupang Best Selling
Battery Category 2023 · 2024
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P&G Cascade
CASE 03 · Special · Strategy Consulting

Cascade

P&G Cascade

Full Korea go-to-market strategy for a P&G global new product —
research → communication → action plan.

Research
Consumer · Competitor · Company
3C-framework entry opportunity
Communication
STP · Positioning
Target definition → key message design
Action Plan
Phased marketing rollout
Pre-Stage · Launch · Stage 1~2
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CASE 03 · DOCUMENT

Cascade · Marketing Proposal

P&G global new product · Korea entry
Full proposal · 21 pages
01
Market / Consumer Research
Category · competition · pain points
02
Positioning
Define brand space & message
03
Action Plan
Integrated media · channel · content execution
P01
P02
P03
P04
P05
P06
P07
P08
P09
P10
P11
P12
P13
P14
P15
P16
P17
P18
P19
P20
P21
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Project Jakdangmoi
Project Jakdangmoi
LEAD BRAND STUDIO

What's your project?
Let's begin.

Founder
Rami Cho
Role
Brand Director
Email
rami@jakdangmoi.kr
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